In the mid-1970s, a customer- and patient-oriented approach gained traction in the country's health system. Despite challenges like limited resources and bureaucratic structures in government hospitals, some professionals at Milad Hospital aimed to create a compassionate healthcare environment. This vision led to the establishment of "Nikan Hospital," which opened on July 6, 2010. Dr. Tabesh, the CEO, emphasized the importance of kindness in healthcare, stating that patients expect compassion when concerned about their health. By prioritizing empathy and efficient treatments, Nikan Hospital aims to achieve its goals, including receiving the international green award in 2014.